After this, many businesses like Grunt Stop and Aiur Chef promoted their wares in the arena by sponsoring fights. For example, Sood Fights often take place involving computer generated Soods. There is also a 'Champion's Arena' in which the best warriors in the Militaristic League planets compete in friendly, non-deadly fights like wrestling, swordfighting and quick-draw duels.
There is also a Total-Wipeout-esque obstacle course, the programme of which is hosted by Richard Hammond.
The Arena was eventually taken over completely by Sood Geth, who continued to run the games and the theatrical productions.